Mini Project #2- Target Market Research- Statista Data Research Paper Total Poin

Mini Project #2- Target Market Research- Statista Data
Research Paper
Total Points: 75
Directions
In project #2, you will be reviewing market research from Statista Digital Market Outlook by Alexandra Rotar entitled, e-Commerce Food & Personal Care 2020
*Please use the PDF (Slides 1-23) provided in Module #2/Assignments Folder to help you with this assignment.
Objective:
To understand the importance of target marketing and its use to determine how businesses will move forward to implement certain key marketing strategies.
Goal:
Through analyzing this specific marketing data, you will better understand the effects that each segment has on all 3 global markets. This will allow you to see how businesses make sound decisions or forecast future growth.
Description:
You will be analyzing global data that embodies the effects of e-commerce in the Food(F) & Personal Care(PC) industry segments in the US, China, & European markets from 2019-2025.
This project is a written research paper. Please follow all directions in the order they are given.
· Minimum 7pgs. in length
o Colorful Cover Page- with name and course title
o Table of Contents
o Footer- Pg. #’s
o Headers for all topics
o Double Space/ 12pt. – Calibri- Font Type
o Reference Page – APA Formatting:
Cover page, Table of Contents, Reference pages do not count as part of the 7pgs. All paragraphs should be shifted to the left- no indentations for proper business writing.
Use the specific slides provided to answer in detail the questions that follow. Please complete these 8 items in order.
1. Provide an introduction to this project (1pg.)
2. Use Slide 6: Compound Annual Growth Rate (CAGR) – What overall trend do you see happening globally between F & PC products/services from 2019-2025?
3. Use Slide 5: Business Forecasting- Knowing the trends in both F & PC, what product and marketing actions could firms do in order to meet the demands of these growing markets?
4. Use Slide 8: Market Size-shows Market Size of F & PC in all 3 global markets. Comparing these 2 slides, what trend forecast do you see happening from 2019-2025?
5. Slides 14-18: Market Domination- What company will dominate in PC & F sales and who will have the highest revenue growth in both segments from 2019-2025? /From this data, what would you conclude is happening in each of the 3 geographic areas in which these companies reside in that is driving growth to occur?
6. As the CMO (Chief Marketing Officer) of a Food business, what geographic markets would you invest & target in online sales/Why?
7. As the CMO of a Personal Care business, what geographic markets would you invest& target in online sales? /Why?
8. Conclusion (1pg.)
Safe Assign Plagiarism checker will be used on all written projects.

Leave a Reply

Your email address will not be published.

Previous post M2 Discussion M2 Discussion Students: This week’s topic we will be looking at th
Next post Directions: Your answers to the following questions are considered formal respon