MARKETING PLAN: OVERVIEW ASSIGNMENT INSTRUCTIONS OVERVIEW In many organizations,

MARKETING PLAN: OVERVIEW ASSIGNMENT INSTRUCTIONS
OVERVIEW
In many organizations, the assignment and completion of projects are increasingly completed in
months or years. The use of technology, such as teleconferences, video-teleconferences, and
computer technology has allowed organizations to reduce the costs of sending employees cross-
country or even overseas. To be successful in this kind of environment, you must adapt and react
to changing business dynamics in the marketplace. This assignment provides the experience to
help you learn to develop a dynamic marketing plan.
INSTRUCTIONS
You will complete a Marketing Plan that introduces a new product by an existing Fortune 500
company. If you have an idea that would be a great fit for any company (perhaps even one that
you are working for), be sure to seek the Instructor’s permission before you begin work on it.
Keep in mind that it is usually difficult to research smaller companies (especially privately held
ones unless you work for one and have good internal sources of information). You can change
the company’s name if you wish to disguise the discussion of their strengths, weaknesses, or
other “possibly sensitive” information.
Note: Your assignments will be checked for originality via the Turnitin plagiarism tool.
MARKETING PLAN: FINAL PLAN ASSIGNMENT INSTRUCTIONS
OVERVIEW
You must comprehensively address each topic and submit by the end of the assigned module:
week. For this assignment, you will complete your marketing plan, focusing on the Final Plan
Section. Remember to combine previous sections with this final section for a complete
Marketing Plan submission. Current edition of APA formatting is required.
INSTRUCTIONS
The following apply to all four marketing plan sections:
1. Weekly and earlier text readings will have covered many of the topics in this section.
Outside research is encouraged and must be referenced accordingly. Comprehensively
discuss each topic in this section.
2. Submit this final section of your Marketing Plan (MP) attached as a MS Word file.
Include all earlier sections. This section must address the following topics:
MARKETING PLAN: FINAL PLAN ASSIGNMENT
6.1 Product Strategy
6.2 Price Strategy
6.3 Promotion Strategy
6.4 Place (Distribution) Strategy
7.0 Financial Data and Projections
7.1 Past Sales Revenues
7.2 Five-Year Projections

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