This week’s topic we will be looking at the Marketing Strategies of Coca Cola: how they have stratregically captured different target markets with their advertising campaigns to create long term loyalty. This will correlate with material from Chptrs. 4,5,6 & 7.
View the video, The Secret to Coca-Cola’s Marketing Strategy to answer the discussion board posts.
There are two parts to the discussions:
1. Describe in detail 5 ways Coca Cola strategized their marketing campaigns to a younger generation here in the US and internationally.
2. What was the importance of not making their product the focal point of their advertisements, rather focusing on emotion?
video link https://youtu.be/XhMVWzVXNNk