Each question should be answered with 800-100 words, plus 10 references. 1.Kevin

Each question should be answered with 800-100 words, plus 10 references.
1.Kevin Lane Keller’s ‘Building Customer Based Brand Equity Model’–- provides us with a powerful tool in terms of offering insight to Global Brand Building; consumer knowledge effects and Branding benefits. Identify and critically discus describe the key components of the model. (800-100 words, minimum 10 references).

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