Develop a critical analysis of a key marketing challenge facing an organisation

Develop a critical analysis of a key marketing challenge facing an organisation or sector of your
choice.
This could be any kind of marketing challenge – for example: how an organisation might embed a
market orientation into their culture; how they might overcome a PR disaster; or how a whole sector
could adapt to radical changes in consumer/public demands (for example the rejection of single-use
plastics). However, developing a marketing plan is not a suitable choice for this assignment, as it is not
sufficiently embedded in marketing theory.
The critical analysis should:
1. describe the challenge faced by the organisation or sector
2. identify the relevant marketing theory/theories that will help you make sense of the challenge
you have identified
3. critically review the relevant academic literature in order to gain a deep understanding of the
challenge faced
4. outline and analyse possible solutions to the challenge faced, and recommend a course of action
to be taken

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