3-5 pages (not including cover page and resource page) Mass media and social media are key in establishing awareness of your products and services as well as with branding. Mass media such as print, radio, and TV can be helpful to reach your target market. Click here to read an article that can help you learn more about how to use mass media to grow your business. Social media has also become a popular way to promote a target market. For example, Ryan’s World uses YouTube to influence kids and to sell merchandise. Click here to read an article about Ryan’s World. Respond to the following questions: – What is your target market’s buying behavior? Click here to visit a site with sample business plans to help answer this question. Select the type of business and then click on a sample business that best aligns with your business venture and review the target market’s buying behavior. – Knowing your target market’s buying behavior, what types of social media format or mass media would work the best for your business and why? – How do you plan to use social media or mass media to boost awareness and branding of your new business venture? – How do you plan to use social media or mass media to improve operations and sales for your new business? Please use this Unit 3 template to complete your assignment. (See attachment 2) Objective: – Develop an integrated and comprehensive plan to launch a new business venture. – Examine the small business environment and the aspects involved in the development of a new venture. – Select strategies for managing new business ventures.